Unilever is a top world supplier of products in the food, home/personal care, and refreshments industry. In the USA, some of their most popular brands include Good Humor, TRESemmé, and Hellmann’s. When it comes to sustainability, Unilever developed an in depth plan to apply to more of its brands. This plan is positively impacting cost efficiency and growth for several brands. Some U.S. brands that have adapted sustainability include Ben & Jerry’s and Dove. The growth of these brands has exceeded expectation.
There are a few areas that Unilever pays special attention to when developing ways for brands to be more sustainable. They want to separate growth from environmental impact.
- Purpose: Dove launched a program dedicated to self-esteem. Since 2005, the program was able to touch over 7.2 million individuals. Ben & Jerry’s even changed their ingredients to Fairtrade certified ones. That includes their sugar and cocoa for example.
- Agriculture: Sustainability is an important aspect of selecting methods related to brand agriculture. Sourcing soybean oil for I Can’t Believe It’s Not Butter! could be more sustainable for example. Therefore, Unilever has been working to build its communications with American farmers. With efforts along those same lines, the vanilla beans in Breyers ice cream are all Rainforest Alliance certified.
- Partnerships: Unilever has a goal of using 100% renewable energy by the year 2020. It is working toward this through its relationship with NRG which is an energy provider.
Unilever is excited about growing the number of brands that are sustainable under their name.
To learn more about Unilever’s efforts to make their brands more sustainable, visit 3blmedia.com here.